Category / FAQ

We see typography everywhere; in ads, on television, and especially on computers. When we use something so frequently, why don’t we take the time to find out where it all came from?…

Featuring Projects Although Aquastone reserve the right to showcase designs in it’s promotional works and enter them in competitions, it is not guaranteed every project will be included.

Payment Options With most design projects, I request a 50% down-payment prior to scheduling the work. This is payable by a number of methods: bank transfer, check or credit card. Details are…

Printing Yes. I have extensive experience dealing with commercial printing and printers. The deployment process is easy for you with Brand Management, with or without Aquastone’s participation in the design process.

Research A great deal. Evaluating the competition is a necessary part of the process, and should be expected from any graphic designer. Even though I research client competitors for every project, some…

Branding Manual Providing a style guide is certainly an option, and is dependent upon individual client needs. If only one person is responsible for using the design, a style guide is much…

Provided Files Adobe Illustrator (.ai) or Encapsulated PostScript (.eps) are the main file types provided for the brand mark (logo). Such files can be scaled to any size without loss of quality,…

.PDF Presentations Aquastone will normally send clients a PDF presentation showing one or two effective brand identity solutions. The designs can be displayed in a variety of formats and contexts to give…

Graphic Designer Expectations This third party publication from American Institute of Graphic Arts (AIGA) should help.