Category / FAQ

Schedules and Deadlines Give your designer a detailed and realistic schedule of how you would like the project to advance. View our check list and take the following into consideration: • Consultation…

Setting Up a Reasonable Budget Providing your budget tells the designer if it’s worth his/her time initiating the design process. Aquastone get a lot of requests for logo designs from people with…

Setting Goals & Meeting Them What do you want to achieve? Make your objectives specific and the results measurable and explain them in writing. Together we can create milestones and payment plains…

Target Audience Demographics — the age, gender, income, employment, geography, lifestyle of those you want to reach.

Communication background This includes both previous and present communication activity, such as research, advertising, direct mail, graphic design, public relations etc. [line] Communication task — “the message” What’s the context of the…

The Corporate Profile Don’t assume that people know you well. Incorrect assumptions about you can render the entire opening discussion absolutely meaningless. Provide a summary of your business along with a brief…

The Design Brief When you’re dealing with a graphic or logo design project, it’s vital to write a detailed design brief at the very beginning. There are two main reasons for this:…