Submerge – 02/25

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Aquastone: Your Graphic Art Experts Marketing Ally

Re: Introduction by Aquastone Graphic Arts & Print

My [first name] name is Dyshann Anderson.  I am the lead designer of Aquastone Graphix LLC. (dba) Aquastone Graphic Arts & Print.  My office is located Downtown Hartford, Connecticut.  We have a professional working relationship with Aetna, University of Hartford and the City of Hartford to name a few.

I’d like send you expert advice on brand management and graphic arts once a month. Please add our contact information to your address book.

We look forward to meeting with you at our workshops in the near future!

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Wedding Guide – Customized Invitation Package

Custom Invitation Packages include: Original brand design and printing of 250 invitation, invitation envelopes, reply cards, reply card envelopes, location cards and thank you cards all for just $2000. Schedule a free consultation today to view your options in paper, color combinations, typography, photography and more. Full service is exclusive to wedding planners and New England brides.

Graphic Designers You May (Or May Not Yet) Know!

Graphic designers have been around for centuries. Some of them have created unbelievably recognizable items. Others are on their way to doing the same. Here are some interesting graphic designers that can (and should) turn into household names.

1.)Laura Smith: Her work has been featured in several well-known magazines and companies, including Major League Baseball and the Academy Awards. Hailing from Southern California, Smith attended the Art Center College of Design. Her angle of art is very retro, as her style is quickly recognizable. You can check out her work on her website: http://www.laurasmithart.com/.

2.)Milton Glaser: Now here’s a name you may know! He created the world famous I love NY sign. Some of his other logos are also well known including the DC bullet used by DC Comics.  The New York born Glaser founded his own studio in the early 1970’s and since then his work has been featured on many a well known magazine and product. As an illustrator, his has won several awards. His work has been featured in several art collections, including the Smithsonian.  His website is packed with visions of his work, http://miltonglaser.com/.

3.)Kristen Nikosey: She’s a very unique graphic designer. Influenced by several sorts of designs and impressionist paintings, her work can be seen in various books as well as some beautiful album covers. She and her husband have collaborated on many projects as can be seen on their website, Nikosey Design Studio. Samples of her own work can be found here: http://www.kristennikosey.com/index.htm

4.)David Carson: This Texas born designer worked as the art director for Ray Gun Magazine. He took the popular “grunge” form and placed it into the graphic design world through its typography. He had held many other jobs including a professional surfer. He started his own company in 1995, and his work was assiociated with many big named brands including Ray Bans, NBC and Budweiser to name a few. In more recent years, he has lectured across the globe. Check out some of his work here: http://www.davidcarsondesign.com/

Each graphic designer has their own story.  They have worked hard and deserve to be house hold names in their own right. You do not have to look far for inspiration or a spark of interest!

Fonts, Fonts, Everywhere!

We see typography everywhere; in ads, on television, and especially on computers. When we use something so frequently, why don’t we take the time to find out where it all came from?

Fonts were first developed by Johann Gutenberg.  He invented his movable printing press to speed the writing process of books, which were all written by hand at the time. He developed his gothic black-letter style in order to make the books he printed look as though they were hand written.  The printing style grew with the development of printing shops.  Different kinds of typefaces also developed including roman and italic versions.

Nowadays, there are over 70 types of fonts that PC owners and graphic design artists alike to choose and use.  Each type of font has its own history. Here are a few to take a look at:

    Helvetica– Developed in 1957, this type of font was created by Max Miedinger with the help of Eduard Hoffman.  It was made to compete with the old Akzidenz-Grotesk font, which had been very successful. Helvetica was originally named Neue Haas Grotesk . When it was adopted by the Mergenthaler Linotype Company, the style was revised. The style got its newest name in 1960, which came from the latin name for Switzerland.  The font is often used for subway signs,and commercial logos.

    Trajan– This font was developed in 1989 by Carol Twombly.  It is based on roman square capital letters, which is why none of the letters are printed in lowercase.  Before Twombly’s translation of the script was developed, there had been many different versions including Emil Rudolf Weiss’ “Weiss” in 1926, and the formerly known “Optima,” developed by Hermann Zapf in 1955.  Twombly’s version is often seen on book covers, and movie posters. It is the official font of Columbia University, University of Kansas and SUNY Albany among many other schools.

    Times New Roman– One of the most known fonts in history, Times New Roman was developed in 1931 for use by the British newspaper, The Times.  It came about after the newspaper was ridiculed by Stanley Morison, having stated that it was deficiently printed. He supervised the development of the new font, while it was created by Victor Lardent.  The newspaper had been using the Times Old Roman monotype; therefore the new type was adequately named. The font has been the influence of the development of many other fonts in the digital type age, including Georgia.

    Broadway- This font dates back to 1927.  Designed by Morris Fuller for the American Type Founders, the original font had a long run as a capital only type until its use came to a halt in 1954. After being rediscovered some years later, the type has been developed and is commonly used in the digital type age.

    Gotham– Designed in 2000, the gotham font was created by Tobias Frere-Jones. The style was originally used by GQ Magazine, which wanted a more masculine and architectural type of font. The type came about when Frere-Jones was walking through the streets of Manhattan equipped with a camera. He viewed and captured pictures of the lettering on buildings dating back to the beginning of the 20th century. The lettering was used in President Obama’s 2008 electoral campaign. It is also seen on televisions shows, most notably Saturday Night Live. The font will be seen internationally as it is the official font for the 2016 Summer Olympic Games in Chicago.

    Antiquasi– One of the newest fonts used in the digital age, the type was developed in 2008. Created by Yuri Gordon, the font debuted on myfont.com in 2009. Gordon is a cofounder and senior designer of Letterhead Studio in Moscow, Russia. He has developed well over 100 new fonts in addition to Antquasi including 21 Cent,  FaRer, and  Costa Dorada. Many of his creations can be found at http://new.myfonts.com

Fonts have been developing for over 90 years and will continue to be developed. Even with the expansion of the digital type age, some of the these fonts have overlapped and continued on to be the most commonly used type of any age. Some of them just get better with age, while others take time to grow, either way, there will be lettering as long as the is a desire to type.

How do you accept payment?

Payment Options

With most design projects, I request a 50% down-payment prior to scheduling the work. This is payable by a number of methods: bank transfer, check or credit card. Details are included in my invoice, and the remaining 50% is payable upon completion of the project, prior to supply of original artwork. Print production is paid in full before deployment.

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How much of your project research is based upon client completion and their identity designs?

Research

A great deal. Evaluating the competition is a necessary part of the process, and should be expected from any graphic designer. Even though I research client competitors for every project, some clients choose not to have this stage documented and supplied, thus saving money. Regardless the criteria, research of a project is absolutely necessary.

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