The Design Brief
When youâ€™re dealing with a graphic or logo design project, itâ€™s vital to write a detailed design brief at the very beginning.
There are two main reasons for this:
- Firstly, it ensures that you, as a business owner or in-house manager know exactly what you want to achieve from your project.
- Second, the brief acts as a point of reference for designers, giving them key points to focus on.
This means less time â€” therefore less money â€” is spent on the result. The crux of the matter is this: The more information you provide at the beginning of the project, the more value for money youâ€™ll receive from your graphic / logo designer.
To help get you started, Iâ€™ve set out some pointers when writing your graphic design brief. See Check List