How do I write a design brief?

The Design Brief

When you’re dealing with a graphic or logo design project, it’s vital to write a detailed design brief at the very beginning.

There are two main reasons for this:


  • Firstly, it ensures that you, as a business owner or in-house manager know exactly what you want to achieve from your project.
  • Second, the brief acts as a point of reference for designers, giving them key points to focus on.

This means less time — therefore less money — is spent on the result. The crux of the matter is this: The more information you provide at the beginning of the project, the more value for money you’ll receive from your graphic / logo designer.
To help get you started, I’ve set out some pointers when writing your graphic design brief. See Check List

Aquastone: Logo
Aquastone: Logo

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