How much of your project research is based upon client completion and their identity designs?

Research

A great deal. Evaluating the competition is a necessary part of the process, and should be expected from any graphic designer. Even though I research client competitors for every project, some clients choose not to have this stage documented and supplied, thus saving money. Regardless the criteria, research of a project is absolutely necessary.

Aquastone: Logo
Aquastone: Logo

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