{"id":2900,"date":"2013-01-10T15:55:17","date_gmt":"2013-01-10T22:55:17","guid":{"rendered":"http:\/\/2019.aquastone.us\/?page_id=2900"},"modified":"2026-07-01T14:09:03","modified_gmt":"2026-07-01T21:09:03","slug":"design-brief-guide","status":"publish","type":"page","link":"https:\/\/aquastone.us\/?page_id=2900","title":{"rendered":"Discovery Preparation Guide"},"content":{"rendered":"

[vc_row][vc_column width=”2\/3″][vc_column_text css_animation=”fadeInUp” css=””]<\/p>\n

Pre-Discovery Business Assessment Preparation<\/h1>\n

Thank you for scheduling a meeting with us. Below are some instructions to follow before we meet.<\/strong><\/span><\/p>\n

Before meeting with Aquastone, we ask clients to prepare information that will help us better understand your organization, identify operational challenges, and provide more accurate strategic recommendations. The more information available during discovery, the more effective our consultation process becomes.<\/p>\n

Our goal is not simply to discuss design services. We use the discovery process to better understand your business systems, communication challenges, customer experience, and long-term growth opportunities.<\/p>\n

Please review the following areas before our meeting.<\/p>\n

1. BUSINESS OVERVIEW<\/h4>\n

Please be prepared to discuss:<\/p>\n

\u25a1 What products or services your organization provides
\u25a1 Current business challenges
\u25a1 Short-term and long-term growth goals
\u25a1 Primary target audience
\u25a1 Organizational structure or team size
\u25a1 Current business priorities<\/p>\n

Why this matters:<\/p>\n

Understanding your business goals helps us identify where systems, communication, and operational improvements can support growth.<\/p>\n

\n

2. MARKETING & CUSTOMER ACQUISITION<\/h4>\n

Please prepare information related to:<\/p>\n

\u25a1 How customers currently find your business
\u25a1 Website performance or traffic information
\u25a1 Current marketing channels being used
\u25a1 Social media platforms currently active
\u25a1 Existing lead generation efforts
\u25a1 Customer acquisition challenges<\/p>\n

Why this matters:<\/p>\n

We need to understand how your organization currently generates attention, inquiries, and customer engagement.<\/p>\n

\n

3. CURRENT BUSINESS SYSTEMS<\/h4>\n

Please be prepared to discuss:<\/p>\n

\u25a1 Current website platform
\u25a1 CRM software currently used
\u25a1 Project management software
\u25a1 Payment systems
\u25a1 Automation systems or workflows
\u25a1 Customer onboarding process<\/p>\n

Why this matters:<\/p>\n

Understanding your operational systems helps us identify workflow bottlenecks and opportunities for efficiency improvements.<\/p>\n

\n

4. CUSTOMER EXPERIENCE<\/h4>\n

Please think about:<\/p>\n

\u25a1 How customers begin working with you
\u25a1 Common customer questions or frustrations
\u25a1 Where customers stop before purchasing
\u25a1 Current communication process
\u25a1 Internal approval process
\u25a1 Client onboarding process<\/p>\n

Why this matters:<\/p>\n

Small inefficiencies in customer experience often create large barriers to growth.<\/p>\n

\n

5. BRAND & COMMUNICATION MATERIALS<\/h4>\n

If available, please gather:<\/p>\n

\u25a1 Website links
\u25a1 Brand guidelines
\u25a1 Marketing materials
\u25a1 Sales presentations
\u25a1 Existing reports or publications
\u25a1 Competitor examples
\u25a1 Existing customer communication materials<\/p>\n

Why this matters:<\/p>\n

Reviewing current materials helps us evaluate communication clarity and identify opportunities for improvement.<\/p>\n

\n

6. BUSINESS PERFORMANCE INFORMATION<\/h4>\n

If available, please prepare:<\/p>\n

\u25a1 Estimated monthly revenue
\u25a1 Average customer value
\u25a1 Current business growth goals
\u25a1 Marketing budget
\u25a1 Customer retention challenges
\u25a1 Operational pain points<\/p>\n

Why this matters:<\/p>\n

Understanding business performance helps us recommend solutions aligned with measurable outcomes.<\/p>\n

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[vc_row][vc_column width=”2\/3″][vc_column_text css_animation=”fadeInUp” css=””] Pre-Discovery Business Assessment Preparation Thank you for scheduling a meeting with us. Below are some instructions to follow before we meet. Before meeting with Aquastone, we ask clients to prepare information that will help us better understand your organization, identify operational challenges, and provide more accurate strategic recommendations. The more information…<\/p>\n","protected":false},"author":1,"featured_media":6380,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-2900","page","type-page","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"\nAquastone Graphic Arts & Print - Discovery Preparation Guide<\/title>\n<meta name=\"description\" content=\"Your brand Discovery Preparation Guide is something to think about. Aquastone Graphic Arts & Print will solve your marketing goals in 7 steps!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/aquastone.us\/?page_id=2900\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"https:\/\/www.facebook.com\/aquastonegraphics\" \/>\n<meta property=\"og:description\" content=\"Aquastone Graphic Arts & Print Provides Brand Design, Web Design, Publication Design, Commercial Printing, and Digital Printing to the Hartford, CT\" \/>\n<meta property=\"og:url\" content=\"https:\/\/aquastone.us\/?page_id=2900\" \/>\n<meta property=\"og:site_name\" content=\"Aquastone Graphic Arts & Print\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/aquastonegraphics\/\" \/>\n<meta property=\"article:modified_time\" content=\"2026-07-01T21:09:03+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/aquastone.us\/wp-content\/uploads\/2017\/01\/aquastone-logo-114px.png\" \/>\n\t<meta property=\"og:image:width\" content=\"512\" \/>\n\t<meta property=\"og:image:height\" content=\"512\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"TechArticle\",\"@id\":\"https:\\\/\\\/aquastone.us\\\/?page_id=2900#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/aquastone.us\\\/?page_id=2900\"},\"author\":{\"name\":\"admin\",\"@id\":\"https:\\\/\\\/aquastone.us\\\/#\\\/schema\\\/person\\\/06cdef6ede623e24760e60dd65b59570\"},\"headline\":\"Discovery Preparation Guide\",\"datePublished\":\"2013-01-10T22:55:17+00:00\",\"dateModified\":\"2026-07-01T21:09:03+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/aquastone.us\\\/?page_id=2900\"},\"wordCount\":423,\"publisher\":{\"@id\":\"https:\\\/\\\/aquastone.us\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/aquastone.us\\\/?page_id=2900#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/aquastone.us\\\/wp-content\\\/uploads\\\/2018\\\/10\\\/cropped-aquastone-op.jpg\",\"inLanguage\":\"en\"},{\"@type\":[\"WebPage\",\"AboutPage\"],\"@id\":\"https:\\\/\\\/aquastone.us\\\/?page_id=2900\",\"url\":\"https:\\\/\\\/aquastone.us\\\/?page_id=2900\",\"name\":\"Aquastone Graphic Arts & Print - Discovery Preparation Guide\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/aquastone.us\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/aquastone.us\\\/?page_id=2900#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/aquastone.us\\\/?page_id=2900#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/aquastone.us\\\/wp-content\\\/uploads\\\/2018\\\/10\\\/cropped-aquastone-op.jpg\",\"datePublished\":\"2013-01-10T22:55:17+00:00\",\"dateModified\":\"2026-07-01T21:09:03+00:00\",\"description\":\"Your brand Discovery Preparation Guide is something to think about. 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Prior to launching Aquastone, Mr. Anderson has worked for ESPN, Inc. as a designer, Miller Johnson, Inc. as a second sheet fed pressman and electronic pre-press operator, and Data Graphics as a second web fed pressman. He has also worked for Joseph Merritt, Inc. as a freelance designer. Mr. Anderson graduated with a BFA in Graphic Design from Savannah College of Art and Design (S.C.A.D) and expanded his web design skills in XHTML, HTML, JavaScript, ActionScript, CSS and SharePoint Designer\\\/Services at New Horizon Connecticut Learning Centers. During his years at S.C.A.D he worked in the Production Lab Department, Design Press Department and tutored his peers in graphic design software. In 1997, while in Savannah, Georgia he began his ventures in freelance for local businesses. 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