The Corporate Profile
Donâ€™t assume that people know you well. Incorrect assumptions about you can render the entire opening discussion absolutely meaningless. Provide a summary of your business along with a brief history.
A realistic evaluation of your company, service, or brand relative to your what the competition is doing.
Explain whatâ€™s happening to bring about the need for this project. For instance, a new product launch that needs advertising.When youâ€™re dealing with a graphic or logo design project, itâ€™s vital to write a detailed design brief at the very beginning.